Alvino Pry
A boutique firm of eleven strategists — four of them former journalists — that lands Tier-1 coverage for funded founders in under thirty days. No retainers padded with busywork. No juniors on the account.
Alvino Pry was founded in a Brooklyn co-working space in 2019 by a former Reuters business desk journalist and a former Notion head of communications. They had watched too many funded founders hire firms that had never filed a story, never met a deadline, and never carried a P&L.
So they built the opposite: a senior-only boutique where partners stay on the work, where every account has a former journalist on the research side, and where the operating instinct of a comms leader is paired with the editorial instinct of a reporter. Six years later, the model has not changed. Neither has the team size.
$340M+ in earned media value generated for clients in 2024. PRWeek "Top 50 Boutique PR Firms in North America," 2023 and 2024.
One of the founders of the firm is on every account, every week. There is no junior pyramid. The person you meet on the strategy call is the person who edits your pitch. This is the most expensive way to run an agency and the only one we know that actually works.
Three Tier-1 placements in 90 days, or we work the next quarter for free. It's written into every master services agreement — not a sales promise, a contractual line. We have paid out four times in six years. Two of those clients are still with us.
We were the first PR firm to publish a public no-AI-generated-pitches pledge in 2023. Every pitch we send is written by a human who has read your deck, your last earnings call, and the journalist's last six stories. The journalists know the difference.
B2B SaaS, climate tech, fintech, and consumer brands. We turn down work outside these lanes — including a strict policy of never taking direct competitors in the same vertical within sixty days of each other. The focus is the product.
"We don't sell hours, we don't sell deliverables, and we don't sell coverage we can't predict. We sell a senior partner who picks up the phone when your board calls, a research desk that knows which reporter is about to file, and a guarantee we put in writing because we expect to be held to it. If that sounds like the kind of firm you've been looking for, you'll know what to do next."
We do not publish a client roster. These three — selected from the past 18 months — illustrate the kinds of moments we are built for.
An eight-week sprint that repositioned Mercury from an indie banking brand to a category-defining one. Coordinated exclusive embargo with The Wall Street Journal, a same-day Bloomberg feature, and a TechCrunch product deep-dive. Won a 2024 SABRE Award for "Best in Technology."
Built the founder-led story around a $42M Series B announcement, with anchor placement in Axios Pro and a coordinated Reuters exclusive. Anchored five follow-on founder op-eds in climate-specific outlets ahead of COP.
A Series B fintech facing an unexpected state-level inquiry. Within 72 hours, we had prepared the founder for three broadcast interviews, secured a New York Times explainer positioning the company as a cooperative voice with regulators, and pre-briefed six key reporters.