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Chapter 03 — The Strategists

The Strategists.

Eleven senior operators. Four former journalists. Zero juniors have ever touched a client account — and the partners stay on the work, not the org chart.

Book a Strategy Call Meet the two founding partners

By the numbers

A small bench. Senior from day one.

  • 11

    Full-time strategists on staff, every one of them senior — partners included.

  • 4

    Former journalists in the room — Reuters, The Information, Bloomberg, and one more newsroom we don't quote on the homepage.

  • 0

    Juniors ever placed on a client account. If you book a call, a partner is the one who picks up.

The two who run the room

Two partners. No middle layer.

A former Reuters business-desk journalist and a former Notion head of comms founded the firm in 2019. They still lead every engagement — no account manager, no associate strategist standing between you and the people signing the work.

Both partners are listed individually in every master services agreement, so you know exactly whose reputation is on the line for your launch.

Portrait of the founding partner and former Reuters business-desk journalist, treated as a navy duotone editorial headshot.

Founding Partner · Strategy

[First name withheld pending approval]

Former Reuters business desk. Eight years on the wire before she started briefing the people she used to cover.

  • Newsroom instincts
  • M&A and funding narratives
Portrait of the founding partner and former Notion head of comms, treated as a navy duotone editorial headshot.

Founding Partner · Operations

[First name withheld pending approval]

Former Notion head of comms. Built the playbook for shipping a Series B narrative in 14 days, then taught it to the rest of the bench.

  • Operator-grade execution
  • Launch sequencing

The full bench, eleven deep

Eleven strategists. No juniors. No hand-offs.

Every account is led by a named partner with a journo or operator background. Below: the four verticals we staff across, and the partners who run each.

  1. Portrait of a senior partner at the firm's Brooklyn office.

    Founding Partner

    Elena Vasquez

    Former Reuters business desk, nine years. Founded Alvino Pry in 2019.

    Leads: B2B SaaS — Mercury, Runway, Patch.

  2. Portrait of a senior partner specializing in climate communications.

    Founding Partner

    Marcus Chen

    Former Notion head of comms. Co-founded the firm in 2019.

    Leads: Climate tech — operator-side story development.

  3. Portrait of a senior partner specializing in fintech.

    Senior Partner

    Priya Anand

    Former The Information, markets desk. With the firm since 2020.

    Leads: Fintech — pre-raise and Series B+ moments.

  4. Portrait of a senior partner specializing in consumer brands.

    Senior Partner

    Daniel Okafor

    Former Bloomberg features desk. With the firm since 2021.

    Leads: Consumer brands — launch and rebrand campaigns.

Plus seven more

Seven additional full-time strategists round out the bench — senior account leads and a dedicated research analyst who keeps our 11,400+ journalist database updated weekly. None of them are juniors. None of them are inherited from a prior agency.

We will tell you when the story isn't ready. We will tell you when the outlet is wrong for you. And we will tell you when a placement isn't worth the source. Most PR firms won't. That's the difference.

Elena Vasquez, Founding Partner Former Reuters business desk

Next step

Meet the partner who would lead your account.

A 30-minute strategy call covers scope, vertical fit, realistic Tier-1 targets, and the partner assignment. No deck, no junior screening, no follow-up sequence.

Book a Strategy Call

What the call covers: scope of work, vertical fit, Tier-1 target list, partner assignment, and the 90-day guarantee.