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Alvino Pry Folio № 04 · Selected Work

Selected Work · 2019–2025

Cases we
chose to publish.

Six years, four verticals, twelve cases. The remainder are under NDA or in flight. What follows is the work we’re proudest of — organized by the categories we actually staff for, not the services we pretend to offer.

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On Selection

Why only twelve cases, and how to read them.

Alvino Pry has run 312 client engagements since founding in 2019. We could publish a hundred cases. We publish twelve — four per vertical — because selection is itself a credential, and because most of our work is bound by confidentiality clauses that protect our clients’ competitive positioning.

Each case below follows the same format. The Brief, written in the founder’s voice where permission was granted, and paraphrased where it was not. The Strategy, naming the narrative architecture and the media targets we set. The Placements, a non-exhaustive list of the outlets that ran the story. The Metric Shift, the only business outcome we’ll claim: a single number that moved because of the campaign.

We do not publish placement counts as proof of effect — a mention is not a movement. We publish the metric that the founder told us mattered, and we let it speak for itself.

Chapter I · B2B SaaS

From Stealth to Category Standard.

SaaS engagements at Alvino Pry run on one premise: a company’s category is defined by the journalists who first describe it. We move founders from “who?” to “the default answer” — usually inside a single quarter.

Mercury-style operations dashboard, monochrome duotone treatment

Case 01 · Featured

Mercury — The Rebrand Launch

B2B Banking · Series C · Q2 2024

The Brief

Three years after launch, Mercury was still being described as “a startup bank.” The founders needed the press to see them as the operating system for company finances — before a category-defining product launch in late summer.

The Strategy

A six-week narrative pivot built around a single thesis: Mercury is infrastructure, not a product. We seeded embargoed briefings to financial beat reporters at three top outlets, then opened the press cycle with an op-ed in a national title that ran on the morning of the launch.

Placements

The Wall Street Journal, Bloomberg, TechCrunch, Axios, The Information, Forbes, Fortune.

The Metric Shift

3.2×

lift in qualified inbound demos during the 30-day press window, vs. the trailing quarterly baseline.

Winner · 2024 SABRE Award, Best in Technology

Case 02

Runway — Series C Funding Narrative

AI Infrastructure · Series C · Q4 2024

The Brief

A founder about to announce a significant round, against a backdrop of AI-cycle skepticism. The narrative had to lead with substance, not spectacle.

Placements

The New York Times, Bloomberg, Axios Pro Rata, The Information.

The Metric Shift

$182M committed within the press window, closing the round two weeks ahead of schedule.

Case 03

Patch — Category Creation in Carbon Accounting

Climate SaaS · Series B · Q1 2025

The Brief

A carbon-accounting platform entering a saturated category, requiring a defined niche rather than a generic launch announcement.

Placements

Axios, MIT Technology Review, GreenBiz, The Information.

The Metric Shift

Inbound enterprise pipeline grew 4.1× in the quarter following the campaign.

Case 04

Anonymous — DevTools Series B Stealth Exit

Developer Infrastructure · Series B · Q3 2024

The Brief

A two-year-old devtools company with strong product-market fit and no press footprint. Founder wanted Tier-1 coverage timed to a funding close, without leaking early.

Placements

TechCrunch, The Information, Axios, Bloomberg Beta coverage.

The Metric Shift

Recruiter inbound increased 2.7×; founder reported closing two senior eng hires within six weeks of the cycle.

Across 47 SaaS engagements since 2019

14 days

average time from kickoff to first Tier-1 placement, measured against our internal SaaS benchmark of 312 client engagements.

— Founder, Series B vertical SaaS company, Q3 2024

Chapter II · Climate Tech

Narratives That Survive Capitol Hill.

Climate work in this firm is policy-grade communications. Our climate clients operate in regulatory territory — permits, tariffs, federal funding — where a careless quote can derail a deal. We build stories that hold up under subpoena.

Wind farm at dawn, duotone editorial treatment

Case 05 · Featured

Grid Storage Co. — DOE Loan Guarantee Communications

Energy Storage · Series C · Q4 2023

The Brief

A battery-storage company negotiating a nine-figure conditional loan guarantee. The announcement needed to land with federal stakeholders, regulators, and the trade press simultaneously — without inviting opposition before close.

The Strategy

A three-track media plan: national trade press for industry credibility, regional business press for political cover, and direct stakeholder briefings for Hill staff. The cycle opened with an embargoed exclusive and closed with a coordinated same-day push.

Placements

Bloomberg, Reuters, The Wall Street Journal, E&E News, Canary Media, Politico.

The Metric Shift

$340M

Department of Energy conditional loan commitment closed within the press window, with no public opposition filings during the comment period.

Case 06

Direct Air Capture Co. — First-Plant Permitting Story

Carbon Removal · Series B · Q2 2024

The Brief

The country’s first commercial-scale direct air capture facility, awaiting state permits. Communications needed to frame the project as inevitable infrastructure, not a contested experiment.

Placements

The New York Times, MIT Technology Review, Axios, Heatmap.

The Metric Shift

Permit opposition comments submitted: 0. Permit approved on schedule.

Case 07

EV Fleet Operator — IRA Tax Credit Defense

Mobility · Series C · Q1 2025

The Brief

A commercial EV operator whose entire unit economics depended on a specific Inflation Reduction Act credit. The credit was under political attack; the company needed national press positioning as an American manufacturing success story.

Placements

Bloomberg, The Wall Street Journal, Reuters, Politico.

The Metric Shift

Featured in 3 of 4 congressional hearings on the credit, cited by name in committee record.

Case 08

Smart Grid Analytics — Utility Partnership Announcement

Grid Software · Series B · Q3 2024

The Brief

A grid-software company signing its first major utility contract — a credibility-defining partnership. The press strategy had to signal enterprise readiness without leaking the partner’s name ahead of the utility’s own board approval.

Placements

Bloomberg, Utility Dive, Canary Media, Axios.

The Metric Shift

Inbound enterprise RFPs increased 5.4× in the following quarter.

Chapter III · Fintech

Own the Story Before the Inquiry Letter Does.

Fintech is the highest-anxiety vertical we serve. A misstatement to a regulator becomes a headline. A regulator inquiry becomes a fundraising crisis. Our fintech practice builds narrative ownership before it’s needed — and rapid-response muscle when it is.

Regulatory document and fountain pen, duotone editorial treatment

Case 09 · Featured

Cross-Border Payments Co. — Proactive Compliance Narrative

Payments · Series C · Q1 2025

The Brief

A fintech processing significant cross-border volume, anticipating increased regulatory scrutiny. The founder wanted to be quoted on the record about compliance posture — before the first inquiry arrived, not after.

The Strategy

A six-month narrative pre-build: a long-form feature in a top-tier outlet, two op-eds from the founder on regulatory modernization, and direct relationships with two regulatory beat reporters. The goal was a quotable paper trail.

Placements

The Wall Street Journal, Bloomberg, American Banker, The Information.

The Metric Shift

4 hours

response time when the anticipated regulatory inquiry arrived. Three statements on file, two reporter relationships active, one off-the-record channel open. The inquiry closed without escalation.

Case 10

Treasury Management Platform — Series B Funding

B2B Finance · Series B · Q4 2024

The Brief

A treasury-management startup entering a noisy funding cycle. Needed to land coverage in fintech-specific outlets without being dismissed as “yet another B2B neobank.”

Placements

Axios Pro Rata, The Information, TechCrunch, Bloomberg Beta coverage.

The Metric Shift

Round oversubscribed by 2.1×; closed two weeks ahead of target.

Case 11

Embedded Lending API — Launch into Skepticism

Lending Infrastructure · Series A · Q2 2024

The Brief

A lending API launching during sustained media skepticism of embedded finance. The narrative had to thread the needle: real product, real users, real risk controls — without sounding defensive.

Placements

The Information, Bloomberg, American Banker, Axios.

The Metric Shift

Developer signups increased 8.6× during the 60-day press window.

Case 12

Consumer Credit Union Tech Co. — Crisis Communications

Credit Infrastructure · Series B · Q3 2023

The Brief

A consumer credit platform facing a third-party data breach. The company was not at fault but was the visible face. Communications needed to preserve customer trust and negotiate favorable coverage.

Placements

Bloomberg, Reuters, The Wall Street Journal, KrebsOnSecurity.

The Metric Shift

Customer churn during the incident: −0.4%, vs. an industry-typical 3–6% during breach response.

Chapter IV · Consumer — Forthcoming

Our consumer cases are under embargo.

Three of our four consumer engagements from 2024 are under active NDA. The fourth runs in Q3. If you’re a consumer founder working on a launch that benefits from discretion, that’s a working pattern, not a coincidence.

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